SMS Text Marketing: A Powerful and Effective Business Tools for Event Marketing and Management
Nowadays, event planner companies need to think outside the box in today’s competitive market as event management is more than about sending mass emails, handing out flyers and plastering posters on walls.
It is much easier today to actually getting the word out about an event, party, concert or conference if compared in the past and SMS marketing strategies can help. This powerful strategy is totally effective and efficient to make peoples show up for your event.
SMS marketing solutions have revolutionized the concept of event management and are quickly being adopted all over the world. Find out how you can manage events better.
How you can Use the SMS Platform for Event Management?
SMS Text messaging solutions absolutely can help you create meaningful connections, market an event, organize staff, and draw in the right crowd market. Here’s exactly how you can use the sms123 SMS platform for your company event management.
• Add Subscribe Forms on your Event Website
Start collecting and gaining potential event attendees from your website with subscribe forms by maintaining your subscribers’ interest by periodically sending SMS blasts with exciting updates about the event. Do take note that each website visitor should be viewed as a potential mobile subscriber.
• Organize Staff Members
You can make sure that everything is running smoothly by sending SMS blasts or by requesting status reports from your employees through SMS platform for your event management as your event staff need to always be on top of their game.
• Promote Last-Minute Events
Use the SMS123 API to send out automated texts with information about your new events. The urgency factor in text messaging can work wonders for your event.
• Broadcast your Event Schedule
You can add attachments or short links to your SMS texts content to inform the attendees of the event’s schedule.
• Reservation Confirmations
You can also use SMS text messaging to confirm ticket purchases or reservations. Don’t forget to thank attendees for their patronage and support to appreciates them.
• Referral Marketing & Discounts
A great way to expand your subscriber list is to offer tickets at discounted prices for referring clients. You can SMS text these discounts for last-minute reservations to subscribers who provide referrals.
The Key Benefits of SMS Marketing for Event Marketing and Management
Here are several key benefits to consider if you are not quite sold on the idea of running and using a SMS text message campaign for your next event marketing:
• Sell Tickets Faster
Your ticket Sales is SLOW? No problem! Sending bulk SMS texts with discounted tickets will encourage subscribers to participate and take actions. We also recommend that you segment your audience based on their behaviour and only send discount texts to subscribers that are ready to buy. Continue to nurture undecided leads with useful information and updates.
• Boost Attendance
All you have to do is to click one SEND button in our SMS123 platform and send reminders before the big event. SMS event marketing will help you maximize attendance by keeping attendees well informed.
• Help Attendees Reach the Event
It is advised to send an SMS blast with concise directions on the day of the event. Feel free to attach a map via short link for more clarity so that the attendees are clear. Never underestimate the practical power of SMS texting.
• Fast & Convenient Event Marketing Strategy
You can send out to hundreds of SMS texts with offers and announcements in a matter of seconds if you already have a lost of contacts readily available. Make to sure not forgetting to add an unsubscribe option in the body of the message.
• Improve Teamwork
Used SMS event marketing solutions to improve internal communication. When an event is managed perfectly, the staff is happy and the clients are happy. Encourage your staff to send short updates and keep the rest of the team up to date on progress.
• Engage More Subscribers
It is true that people are more likely to react to SMS messages compared to emails or social media advertising. Subscribers can be engaged with interesting updates and information about your events.
Some Useful SMS Templates for Event Marketing
Event management can greatly benefit from the correct implementation of texting software. Let’s take a look at eight text message templates that event managers can use:
1. Reservation Confirmations
“Your payment for two early-bird tickets at the *event name* has been processed. Please reply to this text to confirm your reservation for *day 1* and *day 2*. See you soon!”
2. Refer a Friend
“Bring a friend to the *event name* and get 25% off your ticket. Bring three friends and get 50% off. Bring six and enter for free. Find out more about our referral program at bit.ly/referral.”
3. Directions to the Event
“Take a right on *street name* and then a left at the second intersection. Still confused? Take a look at our map: bit.ly/event-map.”
4. SMS List Opt-in
“Find out more about our event info, venue, and schedule, and benefit from exclusive discounts. Subscribe to our SMS list. Text *event name* to *phone-number*today!”
5. Last-minute Updates
“IMPORTANT: Seats / Tickets are running out and have confirmed their presence at the *event name* and *Event date*. Don’t miss it!” Get yours now by replying our SMS text.“
6. Discounted tickets
“Only 100 tickets left for the biggest social media marketing event of the year! Grab your tickets today at a discounted price. Use the following code to redeem your discount: “SMS123”
7. Communication for Staff Members
“Event will start at 10.00. Food & drinks must be ready at 10.30. Balloons to be released at 13.00 and champagne to be served at 17.00.”
8. Schedule Information
“Are you ready for the biggest social media marketing event of the year? Check out our full schedule at bit.ly/schedule. – *Event name*”
You don’t need complicated event marketing software to organize and promote your next events. SMS123 online bulk SMS marketing platform is all you need and it is more effective and efficient and easy to use.